The idea of using your network as a business asset is why social selling matters. At its most basic level, social selling is similar to networking via social media… except it’s a little different. To understand how it’s different may require some rewiring of how you think about social media.
Ecommerce sites are more than just the usual website with a homepage, about page, services page and contact page. Category pages have also become important for ecommerce sites. Read these tactics to help you fix your categorization.
How can you ensure that your ecommerce site is filled with content that is helpful to both your customers and search engines? Read these proven ways on how you can use the precious real estate available for content on your website.
Strangers to online focus groups sometimes assume they’re inferior to their in-person counterparts. The very nature of business today debunks this myth. Most interactions already happen through email or other text-based media, which convey ideas and emotions just as well as in-person conversations.
Here are some ways feedback can be shared to bring about this sales and marketing (read: Smarketing) transformation that is so badly needed in today’s ever-changing marketplace.