Last year, businesses of all sizes were constantly hearing about artificial intelligence (AI) and business disruption. Will we still be talking about them in 2018? Will they matter to your small business?
If your email inbox looks like mine, you’re bombarded with generic email after generic email every day. I get it — it’s hard to make emails sent by the hundreds or thousands feel personalized. Nonetheless, nobody wants to feel like a number.
Strangers to online focus groups sometimes assume they’re inferior to their in-person counterparts. The very nature of business today debunks this myth. Most interactions already happen through email or other text-based media, which convey ideas and emotions just as well as in-person conversations.
If you're a small business owner, the key to customer service is providing your customers with what they want, where they want it, when they want it, and how they want it. But small businesses don’t have to be Walmart or Amazon to reach the upper echelons of the omnichannel customer service realm.