Pay-per-click is one of the most powerful digital marketing strategies, but it’s extremely easy to hemorrhage money if you’re not carefully optimizing your strategy.
Personalized Blankets creates personalized, meaningful baby gifts that well-wishers can order online. But after more than 15 years, Jackson says she wanted to reinvigorate her business after running on auto-pilot for several years.
How can you boost your profits and increase store loyalty? Building a strong customer base.